Designer's Cheat Sheet – 5 rules to being a designer at LNC, and anywhere else, really
Posted on July 07 2017
Hello, you creative thing!
Today is a special little post about some things you may want to remember when preparing your product for our shop. Kind of like La Nostra Ciutat’s house rules for designers, you might say.
Just not evil or anything.
***Side note: If you currently work as a freelance artist and sell your work in other shops that are not us, this will surely be interesting for you to look at, too.
Us design shops may all be individual and have our own little quirks and preferences, but these improvements are helpful to any shop.
(You´re not a designer with us yet? Read here how to change that!)
A warm GRACIAS in advance, and here goes the cheat sheet with five important rules:
RULE NUMBER ONE: START SMALL
When bringing in a new product, start with only a few items. We’ll see how they go and if they sell well, we’ll bring in more next time.
That way, we can also check out how the customers react to your individual products. Maybe one of them sells out immediately, whereas another doesn’t seem to be considered as much?
The cool thing here is that we can improve the product before you go and produce too much of it. Sometimes it needs a tiny change to go through the roof. Other times, it’s all about the way of display or the packaging.
Talking about packaging…
RULE NUMBER TWO: LOOKS MATTER
Anytime you deliver your product to us, or to any other store for that matter, make it look appealing. Of course I don’t say this because I like looking at pretty boxes and cute tiny bags (that too, though)!
Guys, this is your brand identity we are talking about. It needs to look professional. I know that fancy packaging can be pricey or time-consuming or both, but you can find a way. It all leads back to this: making an effort. Ask the internet. Putting a paper bag around it will go a long way. Stamping your logo on it. Adding a picture of your product’s use, maybe. Some confetti here and there. You get the drift.
This is important because you will need to turn heads in the store. If you uncharitably shove your work into a crumpled-up plastic wrapping, the lack of love will show and make your product wayyy less appealing.
And as opposed to that, if it looks like love and rainbows – meaning good – people will show more interest and your work is more likely to sell. And also more likely to keep safe and not be damaged by all the inspecting hands. Talking about safety…
RULE NUMBER THREE: AVOID DAMAGES
I feel like this one should be obvious, but I need to add it for the sake of completeness: Make sure your products are safe.
Wrap anything fragile twice, and stabilise your prints so they won’t bend. Use proper glue as a general rule. Trust me, I’ve seen it all.
One thing you just really need to consider are the obstacles your products face after they leave the safety of your home: warehouses, pricing, customers.
The item needs to be boxed or wrapped properly to be able to be put on a pile in a warehouse, first of all. We will do our best to keep your products safe in our warehouses, but if you didn’t protect them properly, it makes our lives so incredibly hard. Help, please!
Then there needs to be some place on the product that can be labeled with a price sticker without damaging the product. If all else fails, I suggest a small strip of washi tape which peels off easily off basically any surface.
And finally, the customers. If your stuff looks way cool, people are going to want to touch it. Will you let them? Probably. Will it show? Of course it will. People opening and closing, lifting, bending, turning and inspecting your work leaves its mark.
So I say bring in a sample to put out in the shop without packaging and the rest of the products wrapped up nice and safe out of reach of the public’s greasy fingers. That way, everyone will see what’s to love and get a version that is exactly how we all want it to be: untouched and intact.
RULE NUMBER FOUR: CLAIM THE NAME
This is important for every single one of you out there: A. Business. Card. Your product needs to have your info around somewhere! People should know where to contact you (or follow you or whatever) if they love your work.
Don’t make the fandom hard for us admirers.
In the special case of La Nostra Ciutat: If handing in prints, put your business card in the plastic cover or the tube. I suggest not to merely print your info on the back of the carton stabiliser as this will not be put into the frames, and if someone buys your artwork with the frame, they miss out on the info. Leave a card in the cover and we’ll make sure to include it. Your call, dear.
RULE NUMBER FIVE: COME PREPARED
So this is between you and me, LNC designer. I need you to do me the favour and give it your all when preparing your entrega.
So let’s just address the elephant in the room: the albarán. Our store has its own delivery slip and I need you to:
1) Fill in your name and the date— easy start!
2) Put in the products names WE HAVE ALWAYS USED (I know you are creative but please don’t come up with a new product name every time, the riddles are making our heads swirl)
3) Write down the amount you are bringing and the prices for the individual product
4) Print two copies, one for you and one for us
That’s it! Yey!
Other things to come prepared with:
- products completely packaged without anyone of us here at the shop having to sit down to do it for you
- jewellery, shirts and tote bags all labeled so we can price them and everyone sees your name on the product (importance mentioned above)
- a teeny tiny bit of extra time in case something comes up with a customer, who you know always comes first— as much as we love you!
I know I might sound whiney, but imagine all the stuff going on in the store and having to fill in forms with you simultaneously.
I understand that you sometimes forget. I am willing to turn a blind eye now and then. Or two. But there are only so many eyes I have, and you need to meet me halfway. I’ll do my best if you promise to do yours. Deal?
Oh, and one last request: If you could, please avoid coming in on the weekends and public holidays. That’s when the store is at its busiest. Generally, try not to come in after 18:00h. People will be waiting in line to buy your stuff around that time, and we don’t want to keep them waiting, do we?
You survived the rule book, I am so proud of you!
Para los diseñadores de Barcelona:
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